Cannabis businesses

• Current licensees must fill out the social impact plan form with their annual renewal application. Current licensees should fill out the form to reflect the activities the business completed since the last renewal. Ancillary businesses and marijuana licensees outside of Denver can fill out the social impact plan form once a year. This is to reflect the activities they completed in the last year.
• If you select 10 or more activities in an area of impact, you qualify for the related Cannabis Cares badge. You can submit activities your business has done besides those listed. But only one "other" activity will count toward the 10 required to earn a badge.
• If you have a social equity business license in Denver, you will automatically qualify for the social equity licensee badge.
• New license applicants are not eligible for a badge until their first renewal. If a new license applicant is a social equity applicant, they will receive a social equity licensee badge upon licensure.
• You could be asked to provide proof that you completed any activity. Be sure to keep records such as receipts, contracts, volunteer hour logs, etc. for each activity.

You can use your badges to show your company's values to your customers, employees, and the local community.

• You can display your badges in your facility, on marketing materials, on packaging, on your website, on T-shirts and other merchandise, and elsewhere.
• Any use of your badges must follow state and local laws and regulations. This includes but is not limited to those about advertising, marketing, packaging, labeling.

For guidance on Denver's marijuana advertising laws, please refer to this advertising guidance(PDF, 237KB).