Longtime Denver Fashion Designer Promotes Ageless Beauty

With a focus on timeless designs, Brooks Luby has been dressing Denverites for over 40 years. From her former Cherry Creek storefront to her current LoDo location, Brooks Ltd. provides custom one-on-one designs for fashionistas of all ages.

"Being a Denver native and knowing from a very young age that I wanted to pursue a career in fashion has been very challenging," Luby says. "But I fell in love with the sewing aspect of it and being able to actually manipulate fabric and create things."

While Luby describes her aesthetic as textural and very colorful, her designs also include an element of surprise.

"My really true love is custom making one-of-a-kind, special occasion dresses for women. I like to watch the transformation when somebody comes in and maybe doesn't feel very good about their body or is having a hard time in their life," she adds. "I like to help manifest the beauty within each individual. It's more about how you feel about yourself."

In 2019, Luby was chosen as the designer of the fashion show put together by the Denver Office on Aging, which hosted the Mayor's Diversity and Inclusion Awards

"I'm honored to be the exclusive designer," Luby says. "I just had my 70th birthday, and as we age, we look at things differently. It’s important to your self image and how you feel as opposed to feeling elderly. We are wise and we are knowledgeable and we love to dress up. I'm all about having a voice for ageless beauty."